Media Literacy Matters
Unlock the potential for your learners to think critically about their roles as media consumers and creators. Catalyze your professional learning and find inspiration in Wisconsin educators who have completed the media literacy certification.
The PBS Media Literacy Credentials align with Wisconsin Academic Standards for Information and Technology Literacy (ITL) which identify and define the knowledge and skills essential for all Wisconsin students to access, evaluate, and use information and technology to engage in and take ownership of their learning.
Media Literacy and Overlapping Wisconsin State Standards
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The Credentials In Practice
Educator Exemplar: Kevin Ladell
Implementing Media Projects in Upper Grades
Kevin Ladell is a social studies teacher at Sun Prairie West High School in Sun Prairie, Wisconsin, and a PBS Media Literacy Certified Educator. During the 2022-23 PBS Wisconsin Media Literacy Cohort, Kevin met the Implementing Media Projects in Upper Grades credential by demonstrating his ability to create and implement effective content-specific instruction in which students learn content by accessing, creating, and sharing media.
Explore Kevin’s Lesson About Implementing Media in Upper Grades
View Lesson“Being media literacy certified has helped me think about ways to have students interact with the world around them. They are creating videos. How can they do that with a critical lens?”
Educator Exemplar: Ethan Crocetti-Floerke
Making Media for Classroom Use: Audio & Video
Ethan Crocetti-Floerke is a Library Media Director at Lake Mills Middle School in Lake Mills, Wisconsin, and a PBS Media Literacy Certified Educator. During the 2021-2022 PBS Wisconsin Media Literacy Cohort, Ethan met the Making Media for Classroom Use: Audio & Video credential by demonstrating his ability to create original audio and/or video content that communicates a specific message to, and supports, the learning of a student audience. Ethan examined poetry through media, created and taught a lesson examining the production process, and facilitated student reflections to receive this credential.
Explore Ethan’s Lesson About Media Making
View Lesson“I was the most excited to take this work and bring it back to my students. When I think of middle schoolers, they are looking for alternative ways to demonstrate their learning. They just want to have fun. With creating media, students are really asked to think outside of the box– to think as creators.”
Educator Exemplar: Debbie Burmeister and Erin Ermis
Creating a Code of Conduct
Debbie Burmeister is a retired fourth-grade teacher for Tullar Elementary School in Neenah, Wisconsin. Erin Ermis is an Instructional Library Technology Specialist for the Clayton and Spring Road Elementary Schools in the Neenah Joint School District. They partnered to become PBS Media Literacy Certified Educators. During the 2021-2022 PBS Wisconsin Media Literacy Cohort, Debbie and Erin met the Creating a Code of Conduct credential by demonstrating their ability to clearly communicate, model, and uphold a code of conduct or other set of clear expectations for student use of online resources and platforms that promotes a positive school culture and supports safe and responsible technology use. They facilitated students’ research about digital citizenship and created and taught a lesson on co-creating a code of conduct to receive this credential.
Explore Debbie’s Lesson About Creating a Code of Conduct
View Lesson“We used the code of conduct throughout the year. It really set the foundation. They made it and they stuck to it. Debbie and I referred to it frequently.”
Educator Exemplar: Jaclyn Jecha
Evaluating Online Information
Jaclyn Jecha is a High School Social Studies Teacher at New Berlin West Middle and High School, in New Berlin, Wisconsin and a PBS Media Literacy Certified Educator. During the 2020-2021 PBS Wisconsin Media Literacy Cohort, Jaclyn met the Evaluating Online Information credential by demonstrating her ability to use, as well as instruct others to use, online tools to find and evaluate credible resources related to specific lines of inquiry. Jaclyn evaluated sources around the 2020 election, created and taught a lesson examining voter fraud and analyzed student reflections to receive this credential.
Explore Jaclyn’s Lesson About Evaluating Online Information
View Lesson“As a social studies teacher, I utilize media every day to teach current events, apply history to the modern world, and analyze sources. With so many news sources and media sources available, it is vital to have an understanding of how media is produced, distributed, and applied.”
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Wisconsin's Certified Educators
Ainsley Anderson
Grade 8 U.S. History Teacher
Dodgeville Middle School
Dodgeville
(2021-2022 Cohort)
Tonya Bauer
Library Media Specialist
John Marshall/Grant Elementary Schools
Wausau
(2021-2022 Cohort)
Taylor Beck
Grade 8 Social Studies Teacher
South Milwaukee Middle School
South Milwaukee
(2022-2023 Cohort)
Peg Billing
Library Media Specialist
Lakeland Union High School
Minocqua
(2020-2021 Cohort)
Debra Burmeister
Grade 4 Teacher
Tullar Elementary School
Neenah
(2021-2022 Cohort)
Erin Ermis
Instructional Library Technology Specialist
Tullar Elementary School
Neenah
(2021-2022 Cohort)
Sue Fellerer
Library Media Specialist
Brandon School/Rosendale Intermediate School
Rosendale
(2021-2022 Cohort)
Gwen Fiecko
English/21st Century Communications Teacher
Lincoln High School
Manitowoc Public School District
(2020-2021 Cohort)
Ethan Floerke
Library Media Director
Lake Mills Middle School
Lake Mills
(2021-2022 Cohort)
Jill Fuerstenberg
Grade 6 English Language Arts Teacher
Dodgeville Middle School
Dodgeville
(2021-2022 Cohort)
Jaclyn Jecha
High School Social Studies Teacher
New Berlin West Middle and High School
New Berlin
(2020-2021 Cohort)
Kevin Ladell
High School Social Studies Teacher
Sun Prairie West High School
Sun Prairie
(2022-2023 Cohort)
Tammy McVeigh
Library Media & Technology Specialist
Lincoln High School Library
Manitowoc
(2020-2021 Cohort)
Katie Miller
Music Teacher
Rose Glen Elementary
Waukesha
(2021-2022 Cohort)
Jennifer Moore
Media Specialist
Thomas Jefferson Elementary
Madison
(2021-2022 Cohort)
Pamela Mumm
Library Media Specialist
Rosendale Primary School and Rosendale Intermediate School
Rosendale
(2021-2022 Cohort)
Tiffany Redieske
Grade 2 Teacher
Van Buren Elementary School
Janesville
(2021-2022 Cohort)
Melissa Ruff
Innovation Specialist
Van Buren Elementary
Janesville
(2021-2022 Cohort)
Lisa Spady
Library Media Specialist
Dodgeville Middle / High School
Dodgeville
(2021-2022 Cohort)
April Vach
High School Math Teacher
Lincoln High School
Manitowoc Public School District
(2020-2021 Cohort)
Kate Van Haren
Grades 4/5 Social Studies Teacher
Pittsville Elementary School
Pittsville
(2021-2022 Cohort)