About Media Literacy

Media Literacy
in Wisconsin

Join a cohort of Wisconsin educators or work on your own to become a PBS Certified Media Literacy Educator. You can complete a series of eight micro-credentials, submitted through the Digital Promise platform, demonstrating how to critically evaluate and analyze media, create audio and video for instruction, and build lesson plans that help students become thoughtful media consumers and creators. See examples from previous educator portfolios on our Implement page.

Made for you to

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    Support Critical Thinking

    Engage your K-12 students in thinking critically about their roles as media consumers and creators.

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    Receive Community Support

    Join a community of practice with other Wisconsin educators. Gain support from your peers and from PBS Wisconsin staff.

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    Earn Recognition

    Receive recognition for your media literacy expertise from a trusted educational media organization.

Join a Media Literacy Cohort

Submissions Open Spring 2025

PBS Wisconsin Education hosts a cohort of educators working toward PBS Media Literacy Educator Certification by KQED each academic year. Applications are currently closed for the 2024-25 cohort. Please check back in the spring of 2025 or sign up for our newsletter to receive announcements from our team.



“Students are exposed to so many different sources every day. If they don't have the proper analytical skills, they are more likely to fall for disinformation. Media literacy supports students to make better choices.”
Jaclyn Jecha
New Berlin West Middle and High School, New Berlin